One of the ways Americans reacted to pandemic restrictions during 2020 was to load up on TV streaming services to help fill their shelter-at-home time.

But according to Hub Entertainment Research’s newest wave of Predicting the Pandemic research, consumers’ reliance on streaming services seems to have shifted from ‘stop-gap’ to established behaviour.

Highlights from the study:

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Categories: Articles, Broadcast, Consumer Behaviour, Markets, OTT, OTT, Pay TV, Premium, Research, VOD

Tags: avod, covid, Disney, HBO Max, Hub Entertainment Research, mulan, netflix, pandemic, Peacock, VMVPDs