Research: New ‘TV normal’ here to stay

  •   
  •   
  •   

One of the ways Americans reacted to pandemic restrictions during 2020 was to load up on TV streaming services to help fill their shelter-at-home time.

But according to Hub Entertainment Research’s newest wave of Predicting the Pandemic research, consumers’ reliance on streaming services seems to have shifted from ‘stop-gap’ to established behaviour.

Highlights from the study:

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
   
New User Registration

1 Your Email address will be provided to Dataxis for fulfillment

*Required field

You must be logged in to post a comment Login