New electric off-road championship, Extreme E, has signed a broadcast deal with Slovenia’s sport-only public television channel, Šport TV.
The station, based in the Slovenian capital, Ljubljana, will televise Extreme E’s races live and in English on its linear channels, Šport TV 1, Šport TV 2 and Šport TV 3. In addition viewers will be able to enjoy coverage on the broadcaster’s digital platform Sport_TV. Extreme E’s behind the scenes documentary shows, Climate Changers and The Electric Dream, will also be available on the channel’s VoD collection.
Ali Russell, Chief Marketing Officer at Extreme E, said: “We are delighted to be bringing our exciting broadcast package to Slovenia with Šport TV. Not only does this nation love its sport, it also shares many of Extreme E’s core values, including the importance of reducing carbon emissions through electric vehicle technology. I am confident that the combination of Extreme E’s thrilling wheel-to-wheel racing combined with its sport for purpose mission, will totally capture the imagination of Šport TV’s audience. I can’t wait to bring the action to them when we go racing in Saudi Arabia in just 10 day’s time.”
Marko Bogovac, General Manager at Šport TV, added: “We constantly offer new and interesting sports content to our audience, and at the same time, Šport TV is recognised as a national sports channel dedicated to providing added value to the society as a whole. This electric off-road championship is an excellent example of endorsing values that are highly appreciated in Slovenia, such as sustainability, green economy and the importance of reducing carbon emissions. We are happy that through this partnership we will have another opportunity to work together towards a great cause.”
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