Univision launches PrendeTV
March 30, 2021
Univision Communications has announced PrendeTV, America’s first streaming channels-based and VOD service created specifically for U.S. Hispanic audiences, launched with an unparalleled, genre-spanning offering of 100% free, premium Spanish-language content.
PrendeTV is home to the widest selection of the most popular Spanish-language programming available to viewers in the U.S. and is spotlighted by 40 streaming channels and 10,000 hours of VOD content and growing, across movies, international hit drama series, reality shows, children’s programming, beloved telenovelas and sports programming. Audiences can now access a curated channel and VOD lineup of exclusive programming from Univision and Televisa’s content libraries not found on any other streaming service. Additionally, PrendeTV will feature content from leading Spanish-language partners around the world, including Banijay, Blue Ant Media, Calinos, Caracol, Cisneros, Filmrise, Globo, Nelvana, RCN and more. Furthermore, in the coming weeks, PrendeTV will be adding blockbuster movies from leading Hollywood studios including Disney, Lionsgate and MGM.
The launch follows the recent acquisition of VIX, the largest Spanish-language ad-supported VOD streaming service for Latin American audiences and U.S. Hispanics. When combined with PrendeTV, Univision’s ad supported streaming offerings deliver more than 30,000 hours of content with an unmatched variety of Spanish-language programming.
“The launch of PrendeTV signals a new transformation era for Univision as we expand our already dominant position in U.S. Hispanic broadcasting into the AVOD streaming market and build on our leadership as the largest Spanish-language content and media company in the U.S.,” said Pierluigi Gazzolo, President and Chief Transformation Officer at Univision. “Anchored by our exclusive Univision and Televisa programming, we’ve brought together the best content providers, brands and distribution partners to create an unrivaled service for U.S. Hispanics in a way that only Univision can.”
Taking its name from the Spanish-language word for “switch on” or “turn on,” PrendeTV is available to customers free of charge on Amazon Fire TV devices, Apple (iOS and tvOS), Google (Android phones and TV devices) and via the web on prende.tv. The app will be available on the Roku platform in the coming weeks.
PrendeTV serves the growing U.S. Hispanic audience that has up until this point been underserved by online video services that have limited Spanish-language content, quality, and distribution. Recent research shows that 74% of Spanish-dominant Hispanics and 49% of bilingual Hispanics wish there was more Spanish-language content available, and half of Hispanic Millennials consider Spanish-language content more relevant than English-language content.