Network18 Group, a multimedia conglomerate based in India, has adopted innovative cloud-based solutions and workflows for its content production and distribution which has helped the business to maintain its leadership amidst Covid impact. In line with the Cloud philosophy, its digital video production process has shifted to the cloud and on this they are partnering with Grabyo.
The media group is using Grabyo’s cloud video platform to evolve the way it produces and delivers digital news content to Indian consumers, streamlining its production workflows and increasing its speed to market.
Network18’s digital news teams use Grabyo’s platform to clip, edit and distribute video content from its large broadcast news channel feeds using just a laptop or PC, delivering clips in HD to multiple social and digital platforms simultaneously.
Network18 has more than 70 television channels in India and outside including strategic partnerships with globally reputed media players such as Viacom, CNBC, CNN, A+E Networks and Forbes. It is biggest News network in the country operating more than 20 News channels in different languages.
“We are always looking to innovate and adopt exciting solutions to gain efficiency in our workflows and are excited about partnering with Grabyo and growing the potential of our digital and social channels,” commented Rajesh Sharma, Vice President Tech & Ops, Network18. “Our mission is to provide a diverse range of media services to consumers and using Grabyo solution, we have been able to roll out an efficient, robust and scalable news offering across social media. Their approach to strengthen their cloud platform aligns with ours as we expand our digital presence and deliver the very best quality content to digital audiences everywhere.”
“It’s a transformative time for media services in India and Network18 continues to expand and optimise its approach to audiences consuming content on multiple platforms,” added Elliot Renton, EVP & Head of Asia Pacific at Grabyo. “With the growth of full-scale simultaneous online streaming by television stations and the rapid increase in live production and online distribution of video content in India, we are excited to deliver the benefits of our cloud technology to Network 18.”