In an unprecedented move, Movistar will make all new subscribers acquire a smartphone from its catalogue if they wish to subscribe to its convergent Fusion packages.
The company will launch the new ‘Fusion fees’ week commencing April 12th with a €3 monthly rise on average and the obligation for new subscribers to buy a smartphone at a cost of between €2 and €24 a month (depending on the model) for 36 months. Some 4 million current subscribers will be able to choose between the new offer and the old – in this latter case, no fee increase will be applied.
Movistar argues that with this new offer customers may save between 10 and 15 per cent in the cost of a mobile terminal. The company’s move is aimed at making 5G more popular by increasing the number of smartphones in use across the country.
“Movistar is revolutionising the convergent market making available the latest demands from its customers: the possibility of enjoying the 5G speed through Fusion,” said Emilio Gayo, president of Telefónica.