Analysis: Broadband outranks pay-TV in W Europe

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The number of Western European pay-TV subscribers will fall by 4 million between 2020 and 2026 to 103 million, according to the Western Europe Pay TV Forecasts report from analyst firm Digital TV Research. Reflecting the importance of high-speed broadband for homes, IPTV is the top pay-TV platform by subscribers.

IPTV will gain 4 million subscribers between 2020 and 2026 to reach 47 million, with pay satellite TV down by 5 million to 18 million and cable down by 2 million to 37 million.

“European operators shifted their emphasis from premium TV to high-speed broadband delivery,” advises Simon Murray, Principal Analyst at Digital TV Research. “This is particularly true in Denmark and Italy – which are at opposite ends of the pay TV penetration spectrum – where most operators promote OTT platforms ahead of traditional pay-TV ones.”

Pay-TV revenues will decline by $4 billion – 15 per cent – between 2020 and 2026 to reach $23 billion. The pay-TV subscriber count will drop by 4 per cent, so revenues will fall faster – revealing lower TV ARPUs and less emphasis on TV from the operators.


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