Survey: Programmatic ads “thriving business model”
April 8, 2021
An overwhelming majority (87.4 per cent) of network service provider (NSP) executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be an important source of revenue for network service providers and pay-TV operators in Europe.
These are among the findings of
This content is restricted to site members. If you are an existing user, please login. New users may register below.
Other posts by :
- OQ Tech gets Luxembourg 5G-by-Sat concession
- Roskosmos: Heads roll, launch project scrapped
- MDA under pressure over satellite order
- SES backs C-band action from FCC
- Congested orbits mean high risks of debris
- SpaceX bids fairwell to booster 1076
- Bank: LBG Media results “in line”
- SpaceX to lose Moon Lander contract?