Survey: Programmatic ads “thriving business model”
April 8, 2021
An overwhelming majority (87.4 per cent) of network service provider (NSP) executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be an important source of revenue for network service providers and pay-TV operators in Europe.
These are among the findings of
This content is restricted to site members. If you are an existing user, please login. New users may register below.