Advanced Television

‘Unforgotten’ catch-up requests boost viewing figures

April 8, 2021

Full series consolidated data for the fourth series of police procedural drama Unforgotten reveals that the average audience has increased by an impressive 3 million viewers on the overnight audience, making it ITV’s most catch-up requested series since drama miniseries The Pembrokeshire Murders.

The average audience per episode rose to 8 million viewers across transmissions, when catch-up playback and ITV Hub viewing were included, across seven days.

The first five episodes of the series have achieved over 9 million viewers across 28 day viewing, with the opening episode adding 2 million viewers 8-28 days after broadcast, ITV’s highest ever 8-28 day gain for a programme.

Unforgotten’s quiet brilliance has not gone unnoticed by viewers,” commented ITV’s Director of Content Rosemary Newell. “Clearly, its reputation and reception grew the audience each week and brought the drama to new viewers, as the unprecedented eight-to-28 day gain shows. The fourth series is the most watched yet, up by around 2 million viewers on the third series, which is a rare thing and testament to the strength of this drama.”

Unforgotten has been recommissioned for a fifth series.

Series 1-3 of Unforgotten are available on BritBox, where they rank amongst the top 10 most watched titles. Series 3 and Series 4 of Unforgotten are also available on ITV Hub.

Categories: Articles, Broadcast, Catch Up, Consumer Behaviour, FTA, Research, VOD

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