MediaPaedia Broadcast, the channel operations company that helps broadcasters launch, run and monetise their TV channels effectively, has launched a dedicated Russian feed for Extreme Sports Network.
Extreme Sports Network broadcasts in over sixty countries and covers extreme and adventure sports and lifestyle content; including surfing, skateboarding, snowboarding, wakeboarding, motocross, BMX, mountain biking, FMX, music, gaming and fashion. Until now the channel has run two dedicated feeds, one for the EMEA region and a separate, dedicated Polish feed, carrying WWE, in addition to the other extreme sports content.
Chris Parsons, Chief Exec, MediaPaedia Broadcast said: “We have worked with Extreme Sports Network for a number of years, managing their content, compliance and, since January 2020, all of their broadcast operations. Today we are pleased to announce that we have launched their new, dedicated high definition feed to the Russian market. The new channel adds another territory to the growing Extreme Sports Channel portfolio and signals their expansion into OTT.”
MediaPedia Broadcast is providing content management, schedule curation, liaising with the client Media Broadcasting Group in Russia to deliver the feed and is delivering hundred of hours of both broadcast and VoD assets.
In addition to their traditional sports and lifestyle programming, the Russian channel will show Extreme action films every night, such as The Expendables, Rambo, Total Recall and Time Cop.
Douglas A. Lee, Chief Operating Officer, Extreme Channel said “Our channels run on multiple affiliate networks, across Europe, broadcasting in 10 different languages, so they are complex to manage. We know that, with MediaPaedia Broadcast in charge of our day-to-day operations, everything will run smoothly and the launch of the Russian feed was no exception. This latest addition, with additional movie content, marks an exciting expansion to our global footprint.”