Taiwan: ELTA TV to broadcast Extreme E
April 12, 2021
Electric SUV race series Extreme E, which had its debut in Saudi Arabia last week, has announced that Taiwanese broadcaster ELTA will show all of the championship’s X Prix live in both Chinese and English on its Sports channel. The deal means that audiences in Taiwan can also watch Extreme E’s behind-the-scenes magazine show and the documentaries on its SVoD platform.
Ali Russell, Chief Marketing Officer at Extreme E, said: “Extreme E aims to raise awareness of the climate crisis, and it is fantastic that we will air our sport for purpose series across Taiwan which unfortunately has its own environmental challenges. Extreme E is an incredibly entertaining format that shows the potential of electric vehicle technology through thrilling wheel-to-wheel racing. By shining a spotlight on the environmental crisis this way, we hope not only to raise awareness but also highlight changes that can be made to live a less carbon-intensive lifestyle and protect the planet. I’m really excited to bring Extreme E’s innovative broadcast product to the Taiwanese audience – we look forward to telling the stories of the race, the environment and the people involved.”
Sally Chen, CEO at ELTA, added: “ELTA has strived for professionalism and richness in passion for Sports throughout the years, and it is of great honor for ELTA to help bring awareness of climate crisis through broadcasting Extreme E on MOD platform. ELTA’s faithful audiences know that we have continued to try our very best on achieving quality performance on sports broadcasting and also taking part in changing for the better. Bringing Extreme E to our audience will be a fine example of such dedication.”