Virgin Media has unveiled its most popular viewing trends for the first three months of 2021, a quarter which saw growth in viewing across all key genres and particularly among young viewers.
In a quarter of unprecedented pandemic uncertainty, viewers have turned to Virgin Media in huge numbers across its linear channels and Virgin Media Player streaming service. The success has been driven by a range of content across Virgin Media Television channels which enjoyed +12 per cent share of viewing compared with the same quarter last year, for All Adults 15+.
Virgin Media Television enjoyed a stand out record for the best-ever daily average share of viewing with 35.9 per cent of All Adults 15+ tuning in for the Guinness Six Nations Super Saturday (March 20th, 2021), including Ireland’s historic win against England, broadcast live from the Aviva Stadium in Dublin and watched by an average of 778,100 viewers.
Bill Malone, Director of Content at Virgin Media Television said: “It has been a particularly strong first quarter for VMTV with significant growth across our three free to air channels coinciding with the success of our revamped free Player. The ‘Unmissable Drama’ genre and new Box Set library section of our Player has delivered over 2 million streams to date this year, featuring the best of home produced drama like Blood and acquired quality drama like Whitehouse Farm Murders and The Bay. Following on from such a stellar performance there is great momentum behind VMTV and so much more to look forward to. This week we start filming a major new Irish drama called Redemption, a co-commission between VMTV and ITV; while our recent hit format Eating With The Enemy has just signed an international distribution deal with All3Media.”