Multichannel programmer UKTV has signed a new airtime-for-equity deal with Beelivery, the UK on-demand grocery delivery business. Greenbank Capital has also provided financial investment.
The partnerships with UKTV and Greenbank Capital will enable Beelivery to accelerate its business strategy as it seeks to gain 450,000 new customers over the next two years.
Beelivery’s TV debut will launch with advertising spots on UKTV’s seven channels – Alibi, Dave, Drama, Eden, Gold, W, and Yesterday. With over 30 million viewers a month across the network, the campaign will reach a broad new customer pool during its 12-month campaign. UKTV has an equity stake in the business in return for the advertising slots.
Sheena Amin, Director of UKTV Ventures, said: “I’ve been thoroughly impressed with Beelivery’s growth to date and am excited to see how this investment will help the company scale to the next level. It’s an exciting moment to be launching Beelivery’s first ever TV campaign and helping to showcase the amazing service it has to offer customers at a time when it’s needed the most. With a compelling customer proposition coupled with value for money, I believe Beelivery is well placed to serve customers’ needs in a growing segment of the grocery delivery market.”
Lee Parkinson, Co-Founder and CEO of Beelivery, added: “These significant investments will allow us to accelerate our leadership position, continue to increase brand awareness, as well as bring new innovations to our unique offering for our customers. The confidence our consumers have shown over the past 12 months has been excellent, and the feedback around ‘reliability’ from our corporate partners during the pandemic has also been outstanding. The feedback is testament to our business model and hardworking community of drivers and support staff.”