Unified Streaming, a specialist in smart video streaming technologies, has announced the launch of Unified Remix VOD2Live, which enables OTT providers to create live channels that connect VoD content with audiences in new ways, improving viewer engagement while opening up new monetisation opportunities and reducing costs.
The solution, which is based on the company’s Unified Remix playlist technology, allows streaming providers to bring new life to their content libraries by presenting VoD programming in new curatable linear channels.
Simon Westbroek, VP Global Sales at Unified Streaming said: “By turning the VoD experience into a live one, Remix VOD2Live sets a new standard for streamed live channels in what is a win-win for both the viewer and streaming provider. We are providing viewers with their much-loved content in a format they prefer while also increasing advertising opportunities for the provider. On top of that we’re reducing cost to market by skipping the set-up of a full broadcast chain.”
One of the OTT providers using Remix VOD2Live in Beta is Alchimie, a French OTT provider with over 60,000 hours of content from partners including Arte, France TV and ZDF Enterprises.
“Alchimie’s philosophy is built on providing viewers with a better content experience – whether that’s through curated content experiences or through monetisation methods that fit with their expectations,” said David Amiot, CTO at Alchimie. “Remix VOD2Live offers an efficient tool for dynamically delivering virtually unlimited linear channels to the right audience with the linear experience of advertising.”