Alchimie, Rotana launch Arabic SVoD movie service

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OTT subscription video platform Alchimie is partnering with Middle Eastern media giant Rotana Media Group jointly to publish, manage and distribute a new SVoD movie service, branded AflamPlus TV.

AflamPlus TV will be distributed by Alchimie across its European SVoD network (excluding France) and will be available on all main digital platforms including the Alchimie owned TVPlayer for £4.99 per month.

AflamPlus TV will offer a regularly refreshed playlist of current and classic Arabic films across comedy, drama, romantic, and action genres. Films will be shown in their original language and feature some of the most celebrated actors and artists from the Arab world. The service will offer content across the entire spectrum of Arabic cinema chosen from a library of over 2,000 Arabic films, from famous classic restored movies from the past to the most recent blockbusters.

“We’re delighted to join forces with Rotana to bring the best Arabian films to audiences across Europe. Together we’re able to offer a wealth of Middle Eastern movies on AflamPlus TV, providing Arabic films from every era and genre to appeal to every generation – whenever and wherever they want to watch them,” said Nicolas d’Hueppe, CEO and founder of Alchimie.

“Rotana Media Group is delighted to partner with Alchimie to create AflamPlus TV. Rotana is passionate about Arabic cinema, and our new on-demand channel enables us to introduce our incredible library of Arabic films, which is the largest in the world, to new European audiences,” added Michael Cairns, Chief Operating Officer, Rotana Media Group.


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