As part of its overall strategy to become carbon neutral by 2025 and in a move that enables sustainable creative offering to marketers, creative production and marketing solutions company CLICKON is to acquire remote production platform Travlrr.
With over 800 vetted production partners, Travlrr is capable of delivering sustainable, high-speed content creation for brands and agencies.
In a post Covid-19 world, with digital transformation and environmental issues pivotal to global business decision making, CLICKON now offers brands the opportunity to enhance creative output, while delivering on carbon neutral commitments. Significantly reducing project costs and minimising the environmental impact of travelling production crews. Travlrr, its latest portfolio addition, brings creative advertising to life, efficiently and at speed.
“Our mission is to organise and accelerate creativity, facilitating brands and creative agencies to produce their best work in rapidly changing environments,” stated Richard Wilson, CEO at CLICKON. “Travlrr enables us to deliver this with robust environmental credentials and helps support an ever-growing need for sustainable advertising.”
“At CLICKON, we’re proactive in building a production ecosystem that helps solve the problems creative teams face. Travelling overseas to film ads or video creative is increasingly challenging, both for the environment and due to recent travel restrictions. By enabling remote production and harnessing high quality creative talent based in local markets, we can cut carbon emissions from air travel dramatically. In fact, a recent campaign for Land Rover delivered, 83 per cent less carbon emissions, 33 per cent increase in delivery and 30 per cent less cost. This combined with technology, data and sustainability gives the advertising industry the opportunity to create quality content delivered at speed, sustainability and cost effectively.”
“We’re extremely excited to be joining the CLICKON family and take the next step in building out what we collectively see as the future of creative production and sustainable marketing,” declared Darren Khan, CEO OF Travlrr. “Most global brands we talk to are taking sustainability extremely seriously and are demanding new solutions and better ways of doing things, which presents a huge opportunity for remote production.”
With the integration of Travlrr into its ecosystem, CLICKON says it intends to accelerate the roll out of its Sustainable Studio offering as a unique solution that meets the needs of teams grappling with how to deliver sustainable production efficiently and at speed.
CLICKON has committed to being carbon neutral by 2025 and has a goal to plant over one million trees over the next five years, as well as supporting many environmental groups, including African charities protecting species on the brink of extinction.