Professional Fighters League content on Twitter
April 20, 2021
By Nik Roseveare
The Professional Fighters League (PFL) has announced a new partnership with Twitter. The multi-faceted partnership will give MMA fans in the US access to curated content from PFL fighters and other leading personalities before, during, and after the fights on Twitter through its new live event page. Fans will also have the opportunity to tune-in live during fighter weigh-ins.
“Twitter and PFL are looking forward to advancing the sport by delivering a premium viewing experience to the 550 million MMA fans worldwide,” said PFL CEO, Peter Murray. “Our partnership with Twitter, the place where MMA conversation thrives, will bring fans closer to the action by providing premium real time content for our global fan base.”
Through the partnership, fans will have insider access to PFL fighter training content from the regular season bubble, live PFL fight night content, the pre-fight walk-out, real-time highlights, post-event PFL fighter press conference and The Round Up – which is a live feed where influencers will host a chat with fans during commercial breaks while they discuss what just happened in the fights and what they think is yet to come. PFL and Twitter will also launch a hashmoji for fans Tweeting about the event.
“We are pumped about our new collaboration with the Professional Fighters League,” said TJ Adeshola, Head of US Sports Partnerships at Twitter. MMA fans on Twitter are very engaged, and they’re looking for creative new ways to experience fight content, directly within their timelines. The PFL delivers an innovative product for the MMA community on Twitter — and we look forward to bringing this epic partnership to life.”