Advanced Television

RMB selects AIP’s DAIConnect

April 20, 2021

RMB, an ad sales house in Belgium, selected AIP’s product suite DAIConnect to enable Server-Side Ad Insertion (SSAI) on RTBF linear channels for their OTT offer called RTBF Auvio.

The combination of two DAIConnect products is the perfect fit to answer to RMB’s needs.

The Ad Break Composer combines advertising returned from the ad server, interstitials, Ad bumpers, promotions and any other content required to propose a real TV-like experience to end-users.

The AIP Manifest Manipulator executes, for each end-user, the insertion of the created ad break at the video stream level, ensuring a perfect and buffer-less experience.

Using DAIConnect Suite, RMB will propose a targeted solution for advertisers and a personalized user experience for viewers by replacing advertising during the ad breaks of live channels on Auvio (Web & Apps).

DAIConnect from AIP has also been selected based on its capacity to handle large audiences and steep peaks of concurrent users, especially during sport live events.

“RMB’s ambition to optimize advertising experience on all digital channels supposes to work with reliable partners acquainted with the complexity of the digital infrastructures. AIP’s experience on this field is a major advantage to guarantee the best ad experience on the Live streams of Auvio” said Valerie Janssens, Director Of Development at RMB.

Laurent Potesta, Ad Insertion Platform CEO added “We are delighted to have been selected by the RMB team for this evolution in their digital offer by allowing RMB to implement an efficient monetization solution and offering a better user experience as well”

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