Roku unveils ‘Roku Originals’ Quibi rebrand

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Streaming platform and device specialist Roku has confirmed that the content from the Quibi acquisition in January will be re-branded as ‘Roku Originals’ and will be launched on The Roku Channel.

Roku Originals will also be the brand name for future original programming for The Roku Channel, the home of free, ad-supported entertainment on the Roku platform, for viewers in the US, the UK and Canada. Additional details on the launch of Roku Originals will be shared in May 2021.

Roku says that from award-winning scripted entertainment and engaging documentaries, to new breakout unscripted series, Roku Originals will give viewers free access to bold, fresh entertainment from the biggest names in Hollywood. Viewers can enjoy relevant, diverse entertainment that is accessible to everyone, everywhere The Roku Channel is available.


More than 75 Roku Originals, including a dozen unreleased series, will debut for the first time on The Roku Channel during 2021. The addition of Roku Originals comes at a time of strong growth for The Roku Channel, which reached US households with an estimated 63 million people in Q4 2020, up more than 100 per cent year-over-year.

“Every day, millions of viewers turn to The Roku Channel to find quality programming they love,” remarked Sweta Patel, Vice President of Engagement Growth Marketing, at Roku. “We’re thrilled to introduce this award-winning and diverse portfolio of entertainment under the Roku Originals brand – it’s relevant, fun and thought-provoking TV that has something for everyone from the best talent in Hollywood, including Anna Kendrick, Chrissy Teigen, Lena Waithe, Idris Elba, Kevin Hart, and Liam Hemsworth. The Roku Channel is the place for incredible, free programming and we are excited to bring this premium content to the biggest screen in the home.”

Roku Originals will join The Roku Channel’s diverse lineup of more than 40,000 free movies and programmes and 165+ free live linear television channels. The Roku Channel licenses and distributes content from more than 175 partners.

In addition to Roku devices, The Roku Channel is available on Web, iOS and Android devices, Amazon Fire TV and select Samsung TVs and can be accessed internationally in the US, Canada and the UK.

 


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