Cross-platform TV ad measurement TVSquared has been onboarded by video advertising platform SpotX as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns. Together, TVSquared and SpotX are supporting CTV’s global growth by delivering brand lift, reach, sales, and audience measurement for clients in North America, Europe, and Latin America.
Connecting ad exposure to real-world outcomes, TVSquared’s ADvantage platform is designed to serve up real-time proof of performance and precise analytics that inform programmatic TV buying, including audience planning and targeting. SpotX clients can find optimal reach and frequency, quantify incremental reach beyond linear, understand performance across publishers and inventory levels, and measure response by weekday, daypart, device type, creative, and campaign.
Allied Global Marketing was the first to utilise SpotX’s CTV measurement solution for its tune-in advertiser client. “The measurement solution offered by SpotX and TVSquared gives us an entirely new way to measure audiences across CTV inventory, and the ability to unlock new targets along the way,” stated Evan Ballard, VP, Global Performance Marketing, Allied Global Marketing. “Having this level of precision and granularity for programmatic TV buying is changing how we plan and measure CTV for our clients.”
“Partnering with TVSquared, we are empowering advertisers globally to measure the unparalleled scale of CTV with the same speed, flexibility, and transparency of other traditional digital channels,” added Kristen Williams, SVP of Strategic Partnerships, SpotX. “Every media dollar should be tied back to outcomes, and real-time measurement is the key to making that happen. Our clients are unlocking valuable analytics to find and reach targets across publishers, and act on insights to maximise performance and audience activations.”
“TV transactions are shifting from content to audience, and SpotX is delivering on the promise of CTV by proving that it can be measured and optimised programmatically,” asserted Jo Kinsella, President, TVSquared. “We are honoured to partner with SpotX to make TV more flexible, targetable and accountable for advertisers across the world.”