Advanced Television

Forecast: Pay-TV to add 15m subs

May 4, 2021

The Global Pay TV Subscriber Forecasts report from analyst firm Digital TV Research predicts 15 million additional pay-TV subscribers between 2020 and 2026, to take the global total to 1.02 billion. Between 2020 and 2026, 92 countries will add pay-TV subscribers and 46 countries will lose subscribers.

“China and India will together continue to provide just under half the world’s pay-TV subscribers,” advises Simon Murray, Principal Analyst at Digital TV Research. “China will lose 10 million subscribers between 2020 and 2026 as OTT platforms are more appealing than traditional pay-TV. However, India will add 21 million pay-TV subscribers. The US will be the biggest loser – down by 16 million subscribers.”

IPTV will add 63 million subscribers between 2020 and 2026 to take its total to 378 million. There will be 412 million cable TV subs (both analogue and digital) by 2026, 46 million lower than the 458 million recorded in 2020. Satellite TV will lose 8 million subscribers to total 203 million. Pay DTT will grow by 6 million subs to reach 25 million. Many of the pay DTT subscribers will be in Africa.

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