Advanced Television

Android TV homescreen updates for Freeview Play

May 6, 2021

By Colin Mann

Android TV has rolled out homescreen updates to its interface for UK viewers on connected TV platform Freeview Play models designed to make it easier for viewers to explore the full range of content available and discover new favourites.

A new Discover tab features personalised recommendations based on viewing history and interests, alongside what’s trending on Google. Following further updates, the new Discover tab is also set to feature Freeview Play content recommendations.

UK viewers will also have access to the following features with Freeview Play on Android TV:

On Now – Freeview Play viewers can easily access the live TV guide, via a new tile on the ‘On Now’ row. The ‘On Now’ row has also been updated to give clearer programme information for each piece of content, to make it simpler for viewers to see what’s on at a glance.

On Demand - To make it simpler for viewers to explore the full range of on demand Freeview Play content, content rows on the new UI have been updated with new player tiles, linking viewers straight to the player they are interested in.

“It’s so important that British viewers can easily find the content they love, whether it’s catching up on Line of Duty, or bingeing the Friday Night Dinner box set,” asserts Simon Hunt, Director of Strategy and Business Development, for Freeview Play. “Working closely with Android TV, we have been able to ensure that the customer journey continues to deliver for UK viewers, and ensures Android TV remains competitive in the British market.”

“People in Britain cherish a helpful and smart TV experience,” adds Ed Corn, Head of Android TV Partnerships, EMEA at Android TV. “We are glad that through our work with Freeview Play, more UK viewers will profit from an updated Android TV experience that makes it easy for them to find and watch their favourite shows.”



Categories: Articles, Connected TV, HbbTV, IPG, Middleware, OTT, OTT, Search/Recommendation

Tags: , , ,