North America’s largest independent Online Video Platform, formerly known as SendtoNews, has announced that they have changed their name to STN Video.
After a decade building the best digital video player and platform technology, compiling the most comprehensive library of premium digital video content, and an unparalleled monetization stack, the change of name to STN Video more accurately reflects the company’s evolution into a full-service online video platform offering. From Sports to News (STN) STN Video has every publisher, and every publisher’s entire site, covered with rich, contextually relevant video content proven to keep users on page longer and increase revenue.
“Everything we do is aimed at helping our publishing and content partners thrive in a digital environment” says STN Video CEO Matthew Watson. “Our mission hasn’t changed, and we will continue to provide unmatched service and leadership in the industry. STN Video now accurately reflects our focus, offering and commitment to our partner’s goals.”
Evidence of STN Video’s commitment to helping their partners grow by providing premium digital video content, technology and monetization can be seen in a recent case study conducted with the Las Vegas Review-Journal. After adopting the entirety of the STN Video Online Video Platform the Review Journal was able to see a 710% increase in video views, 536% increase in video revenue and 44% increase in page views.
Other recent initiatives from STN Video include enabling their publishing partners to deliver a live-stream of NFL Draft-A-Thon LIVE to their readers, donating ad inventory to encourage COVID Vaccinations via Amobee’s #AdTechCares Initiative, and adding leading content providers like ITN, Gusto Media and Newsy to their library.
Along with a new name, STN Video will feature a new logo and colour palate, all of which can be seen on their website