Advanced Television

smartclip and Tastemade announce partnership

May 6, 2021

smartclip, Europe’s largest open adtech development unit for broadcasters and streaming services, and modern media company, Tastemade, partner to monetise hundreds of hours of premium programming in the categories of food, travel, and home & design across Europe. Tastemade’s premiere streaming network is distributed throughout Northern and Western Europe in more than 20 million television homes and growing, and engages a passionate and global community. smartclip will monetise Tastemade’s premium CTV content across Germany and Spain, as well as the Nordic countries in the coming months.

Tastemade’s streaming network programming includes popular franchises and Tastemade Originals such as Broken Bread with Chef Roy Choi; Struggle Meals with Chef Frankie Celenza, and Make This Tonight. The lifestyle streaming network’s programming will be monetised by smartclip via ad breaks, inserted into the linear programming and enhanced by digital targeting standards.

“The Connected TV advertising market in Europe is growing fast. More and more users are drawn to subscription-free premium content. With a growing audience, advertisers understand the advantages and appeal of digital ads within premium content intended for the big screen”, said Stephen Byrne, Executive Director, New Partnerships Europe at smartclip. “Tastemade offers a slew of original premium formats for a digital first generation, making it a great addition to our high-profile Connected TV portfolio.”

The monetisation will be rolled out for all Tastemade offerings in Germany first as part of the Ad Alliance portfolio. Ad Alliance gives advertisers extended opportunities to advertise across a high-profile media portfolio of TV, print, online, mobile, ATV, CTV and audio. Roll-outs as part of the smartclip CTV portfolio in Spain and the Nordic markets will follow, while an expansion to the UK is planned. This will allow advertisers to benefit from CTV campaign opportunities across Europe.

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