Xandr and TiVo have entered into an agreement to make TiVo’s ad-supported CTV inventory available to buyers in the Xandr Marketplace. The agreement includes TiVo’s pre-roll and in-stream content CTV advertising offerings.
“By integrating with Xandr’s advanced technology platform, TiVo is furthering our commitment to providing advertising partners with the tools they need to effectively and efficiently communicate their marketing messages, at scale,” said Walt Horstman, SVP of Monetisation, TiVo. “Xandr’s end-to-end platform enables a direct and streamlined exchange with buyers, providing unique and heightened value as the CTV ecosystem grows in complexity.”
“We’re excited to offer buyers in the Xandr Marketplace access to TiVo’s diverse content and inventory types as well as its highly engaged audiences,” said Alex Chatfield, Vice President, Marketplace Development, Xandr. “Xandr is committed to providing buyers with a robust, transparent, and data-rich infrastructure of deals that unlocks net new targeting and increased access to premium CTV inventory at scale.”