Tremor Video, a programmatic video platform, has announced that the UnrulyEQ emotional and psychographic intelligence offering is now widely available to all Tremor Video clients in the US and Canada. Designed to maximise audience engagement and optimise campaign performance for advertisers across connected TV (CTV) and video, this proprietary suite of data-driven audience and content testing solutions leverages a blend of facial coding and survey-based techniques.
“Finding unique ways to engage with our audiences is of paramount importance to our team,” said Dani Hussey, Senior Manager – Brand Marketing, Dropbox. “These solutions allow us to better understand the emotion-based profiles of our customers and leverage these insights to reach them in more relevant ways, while driving stronger results for our campaigns.”
The need to emotionally connect with consumers is particularly relevant in light of how quickly advertisers have had to adjust their messaging with the onset and continuation of Covid-19 and other events of the past year, notes Tremor Video. By leveraging EQ insights, advertisers can fine-tune campaign messaging and activation by customising video creative and targeting in order to reach the most receptive audiences, drive brand uplift, favourability, advocacy, purchase intent and completed video view rates.
“EQ exemplifies our commitment and unique ability to empower our clients with innovative solutions that maximise the connective relationship between data, audiences, creative and delivery,” said Anthony Flaccavento, Chief Revenue Officer, Tremor Video. “Advertisers that have added EQ to their media toolkit are at a distinct advantage relative to their competition, in that they more acutely understand which video creative resonates with consumers and drives them to take action.”