Tubular Labs, the social video content and audience measurement company, has announced the appointment of Stephen DiMarco as Chief Strategy Officer, effective immediately.
As the company furthers its efforts to be the de facto ratings service for comparing TV with premium social video, DiMarco will lead product and the execution of Tubular’s go-to-market strategy selling to brands and agencies.
“Tubular is one of the only measurement companies advancing at the speed of consumer behavior, and we are uniquely suited to address the rapidly changing digital video consumption habits facing media owners and advertisers,” said DiMarco, who has spent his career working closely with publishers, brands and agencies as they navigate digital media disruption. He also has spent years serving on the board of trustees for the Advertising Research Foundation (ARF).
While Tubular has historically helped media owners and content creators demonstrate the reach and engagement of their audiences, DiMarco is tasked with directing product and go-to-market efforts at the buy-side where agencies and brands are scrambling for better data-informed offerings that can help justify digital video investments.
DiMarco will report directly to Scott Ernst, who was appointed Tubular CEO in February 2021.
“Stephen is a recognised leader in media measurement with a deep understanding of the dramatic shift in consumer mindsets and what it means for media companies, agencies and brands,” said Ernst. “I’m excited for Stephen to lead our product innovation with a focus on bringing together media buyers and sellers as Tubular sets its sights on becoming the content and audience ratings authority that empowers confident investments in social video programming and advertising.”
In his most recent role as Chief Digital Officer at Kantar, DiMarco was responsible for the digital transformation of Kantar’s offers and services, as well as raising measurement standards industry wide.