Advanced Television

MediaKind senior appointments

May 13, 2021

MediaKind has appointed  Mark Ramberg as Group Vice President of Products, and Jeff Sherwin, as Executive Vice President, Technology Strategy & Operations.

Mediakind says these newly created positions strengthen its technical capabilities and strategic commitment to the burgeoning direct-to-consumer (DTC) video, advertising, and sports markets, where it continues to invest and increase its presence. Between them, Ramberg and Sherwin bring over 45 years of experience in the DTC and advertising space, having worked with companies ranging from innovative, early-stage startups to Fortune 100 giants.

Matt McConnell, CEO, MediaKind, said: “The growing popularity of OTT services continues to disrupt and shorten traditional media supply chains, which is exemplified by the rapid movements in the highly competitive and complex DTC and advertising space. Through the appointments of Mark and Jeff, we have made two strategic hires who will help us negotiate the next stage in our breakthrough of these increasingly converging market segments. Their industry-leading expertise and counsel will play a significant role as we continue to invest in our pioneering product portfolio, unlock new opportunities in the world of streaming and deliver value to our customers and partners.”

As Group Vice President of Products, Ramberg will spearhead MediaKind’s product management efforts to advance the DTC market and build fully integrated, cloud-based media delivery technologies for the live and on-demand streaming ecosystem. Ramberg joins MediaKind from Hulu/Disney, where he led the product management teams that drove 11 development teams focused on live and VoD content and metadata processing, delivery, and playback engine operations.

Sherwin brings a deep entrepreneurial background and a rich history of converting ideas and early-stage initiatives into high-growth companies in the video advertising space. Among his most significant career achievements, Sherwin founded and led This Technology, Inc. which pioneered QAM and ABR video switching for advertising and content rights. Comcast later acquired This Technology in 2015, where Sherwin served as VP Advertising Technology.

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