Advanced Television

Alchimie channels on Struum

May 19, 2021

Alchimie US, the OTT service provider announces an exciting new partnership with Struum, the Michael Eisner and Tornante Company backed streaming service.

Struum’s credit-based US platform launches its service this week with thirteen of Alchimie’s popular themed SVoD channels, introducing them to a US wide audience. The new partnership is Alchimie’s debut US distribution deal since the company’s state-side launch in Feb 2021.

Alchimie’s themed channels are designed to appeal to interested communities. Each channel offers content that dives beneath the surface of a topic, giving audiences a depth of knowledge and different perspectives through a playlist of premium content from professional producers. The thirteen Alchimie channels debuting on Struum include homes and gardens lifestyle channel Inside Outside; Species with a library of exceptional wildlife content; Krime with programmes looking at all aspects of criminal cases and behaviour; which features documentaries exploring geopolitics; Food Feast with a menu of delicious programming from around the world; Eureca’s playlist of content puts the fun back into science; and Xtrem and Fighting Force are exhilarating sports and combat sports channels. Other Alchimie channels Open Season, Motorland, Historic, and Doccomotv will also be available.

Struum, which will debut an early preview later this month on the iOS App Store, web and Chromecast, allows subscribers a number of tokens per month to be ‘spent’ on pieces of partner content available on the platform, including programmes on Alchimie channels. The innovative credit-based approach provides audiences with an easy to navigate interface, which runs across a number of subscription platforms, facilitating content discovery and allowing access to the programmes that viewers really want to see.

“Alchimie is delighted to introduce our themed channels to US audiences via Struum’s exciting new service. Struum is a brilliant, easy to use platform, enabling audiences throughout the US to discover and access fantastic shows from internationally renowned producers on Alchimie’s themed SVoD channels.” Said Anthony Brown, CEO Alchimie US.

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