Advanced Television

Extreme E teams with WSC Sports to produce race highlights

May 21, 2021

Extreme E, the pioneering electric off-road racing series, is teaming up with WSC Sports, a global player in artificial intelligence (AI)-driven sports video technology ahead of its second X Prix from 29-30 May 2021 at Lac Rose in Dakar, Senegal.

Extreme E will have access to WSC Sports’ cloud-based live-clipping platform Clipro, allowing the series to create and publish near-live and post-race highlights in a matter of seconds, as well as WSC Sports’ innovative Graphics Engine, which automatically adds stunning visuals to videos to help brand and monetise content.

During the series Extreme E and WSC Sports will work closely to apply WSC Sports’ state-of-the-art AI technology to automatically generate real time highlights for this new sport. WSC Sports has already adapted its technology to support car racing working in 2020 with its partner NASCAR to automatically produce real-time race highlights.

WSC Sports will also assist Extreme E in distributing race highlights to all its media partners, as well as drivers’ social channels thanks to WSC Sports’ partnership with Socialie.

Ali Russell, Chief Marketing Officer at Extreme E, said: “It is really important for us to share the action with our fans as soon as possible as they won’t be watching the races on site. This partnership with WSC Sports not only allows us to share content quickly, but with some really interesting graphics and overlays, which I’m sure will appeal to our global audience.”

Itai Epstein, Head of Business Development, Central Eastern Europe & China at WSC Sports, said: “Extreme E offers an exciting and ambitious new racing concept. WSC Sports is always happy to partner with innovative and forward thinking organisations, and so we’re honoured to take part in this great endeavour and contribute to its success by providing Extreme E with the tools to maximise fan engagement and spread the word across digital media around the world.”

Extreme E is a sport for purpose, aiming to highlight the climate crisis. In doing so, it looks to keep its carbon footprint as low as possible, which is why fans will not be on site, but able to watch the action through a plethora of global broadcasters and the championship’s social media channels.

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