Ponce named GM of Telemundo Streaming Studios
May 21, 2021
Telemundo Global Studios, a producer of Spanish-language scripted content in the US, has announced the promotion of Juan Ponce to Senior Vice President and General Manager of its recently launched Telemundo Streaming Studios, an Hispanic media dedicated to serving the growing Latino streaming audiences in the US and around the world.
In this new role, Ponce will continue to report to Marcos Santana, President, Telemundo Global Studios, and will be responsible for leading the new venture created to produce original premium scripted content exclusively designed to fulfill the growing needs of direct-to-consumer platforms. In addition to developing and producing its own IP, the new studio will offer production services to direct-to-consumer platforms in search of high-quality production expertise and capabilities. Ponce will continue to oversee Production Operations, Production Design and Telemundo’s Underground Producciones in Argentina.
“Juan is a seasoned executive with the perfect experience and track record to lead this new studio and help Telemundo Global Studios continue to pioneer this highly competitive industry,” said Santana. “His business acumen and creative expertise will be instrumental in helping us launch Telemundo Streaming Studios to meet the growing demand for streaming content among Latinos in the US and across international markets.”
As part of a Telemundo Global Studios realignment, Karen Barroeta, Executive Vice President of Production and Development, who also reports to Santana, will expand her responsibilities to now oversee Talent & Casting, Scripted Development and the head writers’ team, in addition to her overall production responsibilities for long-format scripted content. Ponce and Barroeta will work closely with Santana to identify synergies and joint production opportunities for the studios.
Most recently, Ponce was Senior Vice President of Production Operations & Strategy for Telemundo Global Studios, where he was responsible for strategic planning, business and production operations, financial strategies, administration, and investments. In addition, he oversaw the teams of Future Development and Casting & Talent Management. In this role, Ponce helped with the creation and expansion of premium, short-form mini-series produced in over eight countries for all media platforms. Prior to that, Ponce was Vice President of Finance and Corporate Strategy for NBCUniversal Telemundo Enterprises.
Based out of Miami, Telemundo Streaming Studios launched with more than 35 projects in development and in production.