beIN to air US Polo programmes in 12 markets
May 25, 2021
beIN Sports, the global sports broadcaster, has announced a new partnership with the global sports brand, US Polo Assn, the official licensed brand for the United States Polo Association, that will see beIN broadcast 8 new monthly programmes in 2021, including in the organisation’s domestic market of US.
beIN has also acquired the rights in 11 other markets across its international network, including Canada, Turkey, Thailand, Laos, Cambodia, Singapore, Malaysia, Indonesia, Philippines, East Timor, and Hong Kong.
The agreement will see beIN Sports broadcast the new ‘World of Polo Series’ from May to December with each 26-minute episode consisting of polo action from around the world. Fans of polo can gain access to thousands of hours of content such as Inside the Boards and Best of the Week content series as well as extensive programme archives in The Vault show all for free on Global Polo TV.
J. Michael Prince, President and CEO of USPA Global Licensing, said: “We are delighted to be partnering with beIN Sports to reach more polo fans globally and attract new audiences in our key markets. This is an outstanding partnership for US Polo Assn as the core markets of beIN Sports perfectly align with our global apparel footprint.”
This deal follows beIN Sports’ recent acquisition of the 2021 Polo Rider Cup across the same 12 markets.