Extreme E launches Twitch channel
May 25, 2021
Extreme E, the all-electric off-road racing series, has joined forces with video game development and entertainment company One Earth Rising to create HighVoltage, a new channel on Twitch – the live streaming platform for gamers.
HighVoltage is a hosted daily Twitch.tv streaming channel which aims to build a better future together and will be home to the best video games and competitions while highlighting #racefortheplanet – the channel’s purpose driven message. The channel will host a variety of Extreme E behind the scenes content plus weekly contests.
Ali Russell, Chief Marketing Officer at Extreme E, said: “A big thank you to One Earth Rising for its support in getting this channel off the ground. As a championship we are targeting a younger audience, many of whom are engaged in platforms like Twitch.tv, so for Extreme E to have its own channel, HighVoltage, to engage with the demographic is fantastic. We hope to bring engaging content and games all in a bid to support the biggest race of our time, for our planet, which is sadly suffering from the effects of the climate crisis.”
Justin Bovington, Chief Marketing Officer at One Earth Rising, said: “We are delighted to have worked with Extreme E to create the HighVoltage channel on Twitch.tv to continue its momentum throughout Season 1. The #racefortheplanet is so important and one we all need to join to build a better future. We hope this channel will bring people together in an engaging and entertaining way through a mix of content including games, interviews and conversation.”
Extreme E’s inaugural event– the Desert X Prix – took place in Saudi Arabia earlier this month highlighting the effects of desertification. Its next event – the Ocean X Prix – takes place this on may 29th and 30th.