Gracenote, a Nielsen company, has expanded its international video metadata coverage to include Poland to serve the country’s healthy appetite for entertainment content. Gracenote metadata will enable subscribing clients such as pay-TV providers, broadcasters and streaming platforms to elevate the entertainment experiences they offer to Polish viewers by driving increased tune-in for popular local and global programming.
The average time spent in Poland watching TV remains consistently high, amounting to five hours and 10 minutes per day in 2020 according to Nielsen. Under these conditions, TV providers are challenged to provide effective content navigation, search and discovery features which facilitate viewing and loyalty.
“With approximately 200 linear TV channels on top of an array of global and local on demand services, viewers in Poland face a paradox of choice as it relates to huge amounts of content,” said Raimond van Raamsdonk, Director of Product at Gracenote. “By helping to connect viewers to must-see thriller series such as Chyłka, long-running serialised shows like M jak miłość or key sporting events such as UEFA Euro 2020 group matches, Gracenote enables providers to attract the largest possible audiences and deliver advanced user experiences which propel their businesses forward.”