Advanced Television

Israel: SPI International’s Countdown in reopening cinemas

May 27, 2021

SPI International continues to expand its distribution arm across the globe. The global media company has partnered with Red Cape Distribution to bring horror/thriller movie “Countdown” to theatres in Israel. The date of the theatrical release is scheduled May 27, 2021. The deal marks SPI International’s first theatrical release in the region and the expansion of the company’s distribution arm.

“Though streaming has gained traction during the pandemic with the entire world consuming content from the comfort of their own homes, the social experience of shared viewing in theaters has proven to be difficult to replicate for entertainment providers. As the theaters in the country are gradually reopening after over a year, we are delighted to make our theatrical distribution debut in Israel with “Countdown” and continue to connect audiences through shared entertainment experiences,” said Alexandra Puiu, Sales Manager at SPI International. “SPI International, one of the leaders in worldwide content distribution, operates in six continents distributing films across many territories and our first theatrical release in Israel signifies the first of many to come for the region in the future,” added Puiu.

When a young nurse downloads an app that claims to predict exactly when a person is going to die, it tells her she only has three days to live. With time ticking away and death closing in, she must find a way to save her life before time runs out. Produced by STX Films, “Countdown” has accumulated up to $47,621,766 in the Box Office worldwide. The movie features breakthrough talent Elizabeth Lail, star of the hugely popular Netflix series YOU, based on the novels by Caroline Kepnes.

“We are thrilled to partner with SPI to expand our theatrical releases in Israel. After more than 15 months that cinemas were shut down, we feel that young audience are thirsty for entertainment and Countdown is the right “drink” at the right time. We are opening cinemas in Israel with it,” commented Ben Kalifi, CEO at Red Cape Distribution.

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