Advanced Television

Sky Q adds Kids Quotes to voice search

May 27, 2021

By Nik Roseveare

Sky Q has added Kids Quotes to its voice search function after research it commissioned revealed that more than two thirds of children use phrases from their favourite films and TV shows every day, with over half of parents resorting to saying quotes to work out what their kids want to watch on TV.

The poll revealed that almost two thirds of youngsters refer to their favourite shows using only sounds and more than one in ten parents said their children had used a pig snort to tell them that they wanted to watch Peppa Pig, before they could say the words.

So to help families quickly get to the TV their kids want, Sky Q has launched Kids Quotes with 25 of the nation’s most iconic catchphrases added to its voice control platform. Parents and kids will be able to say favourite quotes, such as “Chase is on the case” (a quote from Paw Patrol) and “To infinity and beyond” (from Toy Story), into their Sky Q voice remote and find the shows they desire.

The update arrives on Sky Q as the research also found that almost eight in ten children, who have a TV voice search function, use it to try and find their favourite shows using quotes and catchphrases. Almost nine in ten adults even said voice search helps their child to pick what they want to watch more easily, especially for children who can’t read or spell yet.

Fraser Stirling, Group Chief Product Officer, Sky, said: “It’s natural to talk to your TV, which is why kids love using voice search on Sky Q, and by adding their favourite catchphrases we’re making finding what they want to watch fun, easy and quick.”

Categories: Articles, Middleware, Search/Recommendation

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