Tennis Channel calls on Deltatre to revamp website and app
May 27, 2021
Deltatre, a global player in fan-first experiences, can today announce its selection by Tennis Channel to create and maintain a new Tennis.com digital ecosystem to bring the best of tennis to millions of fans across the globe.
The new website and app are the essential destinations for tennis fans who wish to stay on top of all aspects of the game and its players. Tennis.com is the world’s most trafficked tennis website.
The new digital properties are powered by Deltatre’s FORGE – the world’s most powerful sport-focused publishing platform. FORGE enables sports organizations to produce and deliver the right content at the right time to their fans.
Tennis Channel turned to Deltatre as part of a strategy to establish its website and app as the global entry point and main destination for all things tennis. The resulting enhanced fan experience has everything in one place, directing users to news, video, rankings, podcasts, Tennis Channel, and more.
FORGE was chosen for its ability to markedly increase productivity and team efficiency, removing workflows that require many time-consuming steps and freeing editorial teams to put together the most exciting and informative experience possible.
Alongside an array of new ways for users to immerse themselves in the sport they love, the new assets incorporate FORGE’s fan engagement features such as:
- LIVE BLOGGING – Operators can craft bite-size messages pre-, during, and post-match, helping to make digital experiences more compelling.
- VISUAL STORIES – Editors can deliver text, photos, and video in an interactive and engaging content stream.
The website and app are built with an emphasis on personalization functionality. Both can be customized to fit a user’s preferences – including tailored push notifications linked to a fan’s favorite player.
Commenting on the news, Tony Page, President of Sport Experiences, Deltatre, said: “At Deltatre, we know that sports organizations want greater control over their direct-to-consumer propositions to augment the televised fan experience. This exciting new offering from Tennis.com is perfectly set up to satisfy modern fan demand, helping Tennis devotees enjoy the sport on a new level. This collaboration marks another important milestone for Deltatre, adding Tennis.com to our enviable roster of clients across web and mobile, underlining our reputation as the go-to partner for any forward-thinking sports organization that wants to revamp its owned and operated digital assets. Deltatre has created a seamless, intuitive digital space that lets Tennis Channel provide fans with more tennis content in one place than anywhere else,” said Andi Chu, Vice President, Editor-in-Chief, Tennis Channel. “From the beginning they’ve understood our vision for Tennis.com and our new app and have been tremendous partners in the execution of our goals. We know tennis fans around the world are going to enjoy using these new platforms.”