Insight TV, Snibble partner
June 1, 2021
Millennial and Gen-Z focused global content producer and broadcaster Insight TV has confirmed that its library of short-form content is now available on Snibble, the first social video platform for Gen Z audiences.
With titles including Epic Exploring, Ultimate Goal, Born To, and Making the Squad, the agreement extends Insight TV’s worldwide reach to Snibble’s fast-growing 18–24-year-old audience in US and Canada, while enriching Snibble’s International content library in readiness for expansion into Europe.
“Its impressive how Blair and his team have created a brand-safe environment for media-savvy Gen Z audiences where they can effortlessly discover, curate, share and watch high-quality content together without constant interruption from multiple ads,” declares Rian Bester, CEO of Insight TV. “We are delighted to see Insight TV join the already impressive line-up of world-class content on Snibble and look forward to welcoming a new generation of viewers into our global community.”
The Snibble platform launched just over a year ago and is currently available on iOS and Android mobile devices, extending to multiple platforms and territories over the next few months. “Insight TV’s unique approach to creating socially-driven content in the highest quality possible, make the channel a perfect fit for Snibble,” explains Blair Currie, CEO of Snibble. “Moreover, its international appeal will be of enormous value as we extend our reach into Europe in the near future,” he adds.