Pluto TV: 7 new UK channel launches
June 2, 2021
ViacomCBS Networks UK (VCN UK) has confirmed the launch of seven new channels on its AVoD service Pluto TV in the UK during June 2021. The platform has struck deals with All3Media International, FilmRise, Tastemade and Motorvision to bring over 800 hours of new content to the service for viewers to enjoy.
The new launches include single series channels Ten Years Younger and reality channel So Real from All3Media International, with a shorter window channel also running for drama Wild at Heart, single series channels Most Haunted and Highway to Heaven from FilmRise, in addition to lifestyle streaming network Tastemade and car-focused channel, Motorvision.
The Ten Years Younger channel will bring 200 hours of content to Pluto TV with episodes from the UK, New Zealand and the USA. The show follows Nicky Hambleton-Jones and her team as they help to smooth the cracks of old age, revitalising the style and confidence of volunteers. The Wild at Heart channel, which follows an English family who move to the South African bush to set up a game reserve, will bring seven seasons of the show to Pluto TV.
The So Real channel will carry close to 200 hours or programming with a mix of reality series and non-scripted films. Key titles are set to include Undercover Princess, I Want My Mummy!, Danger Beach, Big Families and Chopper Squad.
The Most Haunted channel will carry 106 episodes of the show which follows paranormal investigations into the most haunted locations in Great Britain, whilst the Highway To Heaven channel, which follows a probationary angel sent back to Earth to help people, will carry all 110 episodes from five seasons.
Finally, the Tastemade streaming network, a 24/7 channel with food, travel and home & design shows from around the world – which is already available on Pluto TV in the US – features lifestyle programming, including Make This Tonight, Struggle Meals and If These Meals Could Talk. The Motorvision channel will provide a mix of car/turbo content, with key titles including Perfect Ride, On Tour, Go Green and Motorcycles.
“Pluto TV is a platform designed for partnerships,” stated Dan Fahy, Senior Vice President, Head of Emerging Business, VCN UK. “We are commitment to scaling up Pluto UK at speed and collaborating with partners is absolutely key to this. These carefully curated Pluto TV channels will further broaden the platform’s already diverse programme offering, ensuring viewers can find more of the type of programming they love, for free and with ease.”
Ten Years Younger, Wild At Heart, Tastemade and Most Haunted are all launching on Pluto TV week commencing May 31st, So Real and Highway To Heaven will launch on the June 14th and Motorvision on June 28th.
Pluto TV has nearly 50 million global monthly active users and is available across 3 continents, in 25 countries including the US, Europe and Latin America. In the UK, Pluto TV houses over 110 live and original channels, in addition to over 350 on-demand movies. Its broad content offering encompasses everything from crime, paranormal, drama, lifestyle, and kids content. Having previously sat within a pan-EMEA team, Pluto TV recently moved to sit under VCN UK’s new streaming growth and partnerships division, headed up by Fahy.