According to data from digital media measurement, data and analytics software platform DoubleVerify (DV), in just four months since introducing DV Video Filtering, advertisers across all industries are experiencing significantly decreased fraud, in-geo, brand safety and suitability violations, reporting that the solution has led to sixty-two per cent fewer quality violations on DV-measured video impressions across devices.
“Digital video has become an essential channel for capturing consumer attention; ensuring quality video is now critical.” said Jack Smith, Chief Product Officer at DoubleVerify. Before the launch of Video Filtering, fewer than 40 per cent of video impressions were eligible for post-bid blocking on desktop and mobile web, and on CTV and mobile apps, blocking was virtually impossible. With DV Video Filtering, advertisers are able to substantially reduce non-compliant ad placements, helping to improve the quality and performance of their video campaigns.”
Overall, early adopters of DV Video Filtering across industry verticals – including travel, technology, CPG, finance and food services, saw almost sixty-two per cent fewer fraud, geo and brand suitability violations across their campaigns when compared with all other DV-measured placements – resulting in 85 per cent lower video ad fraud and Sophisticated Invalid Traffic (SIVT) violations, and 88 per cent lower geographic violations. These capabilities have also led to a decrease in violation rates across CTV (66 per cent), Desktop (69 per cent), Mobile App (69 per cent), and Mobile Web (71 per cent).