Hong Kong: PCCW, beIN extend Champions League deal
June 9, 2021
PCCW Media and beIN Asia Pacific have extended their collaboration to offer live coverage of UEFA Champions League, UEFA Europa League, UEFA Europa Conference League and UEFA Youth League to Hong Kong audiences from 2021/22 to 2023/24 seasons.
Now TV becomes the first TV platform in Hong Kong that collaborates with beIN Sports to bring all four European football tournaments to Hong Kong audiences starting from this September.
Selective matches from these four tournaments will be aired on beIN Sports Max, beIN Sports Max 2 and beIN Sports Max 3 on Now TV and Now E. Concurrently, Now TV customers can also enjoy beIN Sports’ coverage of live matches on-the-go via the Now Player app, or relive their favorite matches using Now TV’s VoD service.
Derek Choi, Head of Pay-TV, PCCW Media, said: “We are pleased to extend our collaboration with beIN Sports. The continued broadcast of UEFA Champions League and UEFA Europa League, and the introduction of UEFA Europa Conference League and UEFA Youth League have reaffirmed our commitment to bringing world-class football action to Hong Kong viewers. We look forward to working with beIN Sports for the coming three seasons.”
Mike Kerr, Managing Director, beIN Asia Pacific, added: “It is fantastic to be able to extend our great partnership with PCCW Media. We have been working closely with PCCW Media to bring some of the best football action to fans in Hong Kong and are immensely grateful for their unwavering support. The continuation of top-tier European football, UEFA Champions League and UEFA Europa League, and with the newly added UEFA Conference League and UEFA Youth League, once again demonstrates our commitment to deliver an amazing football experience on beIN Sports.”
The UEFA Champions League, UEFA Europa League, UEFA Europa Conference League and UEFA Youth League will be available on both Now TV and Now E platforms from September 2021