AnyClip, on the heels of its recent closing of a new $47 million investment led by JVP, has named entertainment and media marketing veteran Kirk Iwanowski as its new CMO.
Iwanowski’s first initiative has been to spearhead the global rebrand and positioning of AnyClip as The Visual Intelligence Company as the organisation expands its product offering and enters the global SaaS marketplace, following its strong revenue growth in 2020.
AnyClip President and CEO Gil Becker, commented: “Kirk is a proven brand-builder with an established track record of successfully launching and scaling video companies. He has been in the space for decades, working with some of the most notable content creators and distributors in Media & Entertainment. From launching networks to film distribution companies to OTT streaming platforms, Kirk has deep experience in collaborating with partners to launch and grow subscription-based services at scale. That ability to bring a B2B2C approach to AnyClip as we roll out our SaaS platform and technology globally, is invaluable and the impact has already been felt.”
Iwanowski added: “In the post-Covid market, video proliferation is ubiquitous. While it’s been on a steep trajectory in the Media & Entertainment sector for years, it’s now pervasive across all Industry, regardless of vertical. These business leaders ̶ and my colleagues in content marketing ̶ are grappling with how to activate and elevate their video. They’re looking for an automated, data-based, go-to-market strategy that can be executed with nominal lift. We’re responding with our proprietary Visual Intelligence Technology and the first AI-powered video management platform for business.”
Most recently Iwanowski served as CMO and EVP of EPIX, (owned by Metro-Goldwyn-Mayer Studios, and before that by MGM, Paramount Pictures and Lionsgate).