Tremor International has announced the appointment of Emily Barfuss as Chief Marketing Officer. In this role, Barfuss will spearhead the development and execution of the global marketing strategy across Tremor International, including its core Tremor Video and Unruly business groups. Barfuss will report to Ofer Druker, CEO of Tremor International, and be based in New York City.
“Emily is joining the Tremor team during a pivotal time, when our business is experiencing significant growth and expansion,” said Druker. “Her proven marketing expertise coupled with her track record of accomplishments in growing global brands makes her an excellent addition to our executive team.”
Barfuss joins Tremor with extensive media and ad-tech leadership experience. Most recently, Barfuss built marketing and brand strategies at grace+grit, a marketing consulting firm she founded. Prior to grace+grit, Barfuss developed Index Exchange’s global marketing function from the ground up and oversaw CBS Corporation’s affiliate marketing efforts as part of the company’s TV Distribution Team.
As CMO, Barfuss will embrace a customer-centric approach to marketing communications that address the nuanced and evolving needs of Tremor’s increasingly diversified global client base, in the interest of driving greater campaign efficiencies for advertisers and their media partners.
“Tremor International is a dynamic company, and I believe it is at the frontlines of shaping the future of the ad-tech industry,” said Barfuss. “I’m thrilled to join such an innovative organization and look forward to working closely and collaboratively with the Tremor team to further solidify our global leadership position and, by extension, nurture even stronger connections with our clients worldwide.”