Advanced Television

Netflix launching merchandise store

June 11, 2021

By Nik Roseveare

Netflix has announced that it is opening an online store to sell apparel and collectable products relating to a number of its popular titles, such as Stranger Things and The Witcher.

In a company blog, Josh Simon, VP Consumer Products of consumer products at Netflix, explained: “We’re always looking at how we can extend the world of our stories for fans, from apparel and toys to immersive events and games. And it’s why we’re launching as an exciting new destination combining curated products and rich storytelling in a uniquely Netflix shopping experience.”

“ will drop exclusive limited editions of carefully selected high-quality apparel and lifestyle products tied to our shows and brand on a regular basis. Among the items debuting this month are streetwear and action figures based on anime series Yasuke and Eden; as well as limited-edition apparel and decorative items  inspired by Lupin in collaboration with the Musée du Louvre. Just like in our series and films, we’re excited to work with new voices in this space as well. For our launch today, is also introducing a collection of anime-inspired collectibles from a remarkable group of up-and-coming designers: Nathalie Nguyen, Kristopher Kites and Jordan Bentley. And there’s more ahead. Keep an eye out for exclusive products from beloved titles like The Witcher and Stranger Things, as well as new Netflix logo-wear from Japanese fashion house BEAMS,” added Simon.

The will first be available in the US before expanding into other countries in the coming months.

Categories: Articles, Business, Premium, VOD