Advanced Television

Principal Media acquires rights to six films from Mulholland

June 16, 2021

Principal Media, the global content licensing and channel distribution company, has entered into an agreement with Loki Mulholland’s Taylor Street Films to represent worldwide broadcast and digital rights to six films on race and social justice.
Loki Mulholland is a filmmaker, author and activist who is also the son of the Civil Rights icon Joan Trumpauer Mulholland. Mulholland has won numerous awards over the years, including an Emmy for his riveting documentary The Uncomfortable Truth (1×90’) in which he dives into the 400 year history of racism in America only to be confronted with the shocking reality that his family helped start it all from the very beginning.
In addition to The Uncomfortable Truth, Principal Media is representing rights to the following films: 
After Selma (1×60’) – The right to vote has continued to be in peril. Voter suppression has gone into overdrive since the Selma to Montgomery March and the passage of the 1965 Voting Rights Act.
Black, White & Us (1×90’) – An exploration of racism in America through the lives of four families who adopt African-American children and must overcome their own inherent biases to become advocates.
An Ordinary Hero (1×90’) – The amazing true story of civil rights pioneer Joan Trumpauer Mulholland, this film captures the story of the filmmaker’s mother and the role she played in changing American history.
The End of Slavery (1×30’) – This is the story of the first black female state official in the history of Utah and her fight to strip the language of slavery from the Utah state constitution.
The Evers (1×90’) – On June 12, 1963, an assassin’s bullet ended the life of Medgar Evers, the Field Secretary of the NAACP in Mississippi. The Evers is the incredible true story of one family’s unbreakable love and ultimate sacrifice to help transform a nation.
“It’s hard to find a home for your films with people you can trust. Principal Media understands the work we are trying to do in righting the wrongs of the past while moving the work forward. I’m grateful to be partnered with an organization that shares the same vision for a better, more equitable and just society and look forward to what our future collaborations will bring,” said Mulholland.
“The topic of systemic racism has not only been elevated and amplified in the United States in the past couple of years, it has become a discussion point around the world as we all examine its impact on our society,” notes Danny Boluarte, VP of Business Development and Acquisitions, Principal Media. “Loki Mulholland’s films provide enlightening personal accounts of how deeply rooted the foundations of racism are, as well as inspiring stories of those who fought against social injustice.”


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