Advanced Television

ITV draws audience of 20m for Eng v Scot

June 21, 2021

ITV’s coverage of England and Scotland’s draw at Wembley on June 18th peaked with 20 million viewers – a 79 per cent share across ITV and STV – becoming the most-watched match of Euro 2020 so far.

The match set a new broadcaster streaming record with 4.8 million streams across ITV Hub and STV Player, well up on the number that watched England’s first group game against Croatia.

With a 20 million one-minute peak, the game becomes the most-watched football match since ITV’s exclusive coverage of England’s World Cup semi-final against Croatia in 2018 drew a peak of 27.5 million viewers.

The match coverage (from kick off to final whistle), which saw both Gareth Southgate and Steve Clarke’s teams play out a tense goalless draw, was watched by 18.4 million viewers – a 74 per cent share of viewing across ITV and STV.

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