rlaxx TV, the European AVoD service, is now available on Xbox. Users in the UK, Germany, Austria, Switzerland and France can download the app from the Microsoft Store. The offer includes the devices Xbox One, Xbox Series X and Xbox Series S. The company’s reach is thereby expanded by an additional 6.5 million devices.
Ronny Lutzi, CEO of rlaxx TV, commented: “With the launch on Xbox consoles, we bring rlaxx TV to a highly relevant device class. More and more households are making the gaming console the central control device for home entertainment and we have to be part of this. The very first launch of the app on a gaming console also represents a huge milestone from a technical perspective. With this we are creating further prerequisites for a global market presence.”
The content on rlaxx TV is structured in linear channels. This allows viewers immediate access to the running programme. In addition, rlaxx TV viewers can skip content at any time by forwarding and rewinding within the channel as well as having the option to select individual videos from a continuously growing on-demand catalogue. By doing so, rlaxx TV says it combines the relaxed experience of linear television with the flexibility of a VoD service.
Current media partners include international holders of video and TV rights for premium content such as Spiegel TV, Nitro Circus, Street League Skateboarding, Comedy Dynamics, World Poker Tour, Gusto TV, Vevo Pop, Netzkino, Pantaflix, Young Hollywood, Televisa Novelas and PowerNation TV.