Advanced Television

Astro, Netflix strategic partnership

June 24, 2021

By Colin Mann

Malaysia pay-TV operator Astro and Netflix have agreed a partnership that will bring Netflix’s streaming service to Astro’s platform. Netflix joins Astro GO, Disney+ Hotstar, HBO Go and iQIYI as the latest addition to Astro’s fast-growing family of streaming services.

Astro customers will soon be able to enjoy seamless access to Netflix on their connected Ultra Boxes, first at launch, and on connected Ulti Boxes in the coming months, thanks to  features that integrate the streaming service onto Astro’s platform.

Astro and Netflix customers in Malaysia can enjoy greater convenience by having Netflix with their Astro subscription, providing easy access for payment in a single bill, at the best value, according to Astro.

“Our partnership with Netflix consolidates Astro’s position as the Number One entertainment destination for Malaysians by offering the best streaming services alongside our own best-loved originals, vernacular signatures, live sports and local blockbuster movies,” asserted Henry Tan, Group Chief Executive Officer of Astro. “Our announcements to date will extend our leadership in delivering the best entertainment experience to Malaysians.”

“From Hollywood films like Army of the Dead, to top series like La Casa de Papel from Spain, Lupin from France, and great Korean dramas like Vincenzo, we believe that great stories can come from anywhere and be loved everywhere,” added Tony Zameczkowski, Vice President for Business Development APAC, Netflix. “I’m thrilled that our partnership with Astro allows us to bring a world class multi-device entertainment experience to more Malaysians.”

Categories: Articles, Broadcast, Connected TV, OTT, OTT, Pay TV, Premium, VOD

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