Eurosport, GCN deliver Tour de France in 60+ markets
June 24, 2021
The world’s biggest bike race speeds returns to screens this summer and Discovery’s platforms will once again show all the action from Tour de France for viewers in more than 60 markets across Europe and Asia.
With total exclusivity in 35 markets, Discovery’s sport brands Eurosport and GCN will offer live, on-demand and ad-free coverage of every stage of Le Tour via its digital platforms the Eurosport App and GCN+. For the first time, Discovery’s global streaming service discovery+ will also show all the action via Eurosport, with Eurosport 1 also offering live broadcasts of every stage.
With three Tour de France titles between them, Eurosport and GCN’s international experts Sir Bradley Wiggins and Alberto Contador return to offer insights to viewers in the UK and Spain respectively. Across Europe, they are joined by the best local experts including Juan Antonio Flecha and Eduardo Chozas (Spain), Jens Voigt (Germany), Jacky Durand and Steve Chainel (France), Bobbie Traksel (Netherlands) and Brian Holm (Denmark) who will be covering the Tour de France for Eurosport and GCN locally.
Alongside the live action, local post-race analysis shows will return for viewers across Europe including The Breakaway, which will be shown in multiple markets for the first time (UK, Nordics and the Netherlands) as well as GCN’s World of Cycling and Racing News shows, Les Rois de la Pédale (France) and La Montenera (Spain). Eurosport’s podcast, The Bradley Wiggins Show, also returns with new episodes regularly released discussing the biggest movers and shakers from key stages, while three new episodes of Eurosport and GCN’s The Cycling Show will be released each Tuesday throughout the Tour featuring exclusive interviews and guests including 2017 green jersey winner Michael Matthews.
GCN+ will offer subscribers exclusive content and original documentaries, both online and via the GCN App. This includes two new episodes from its Legend series, with documentaries on 2010 winner Andy Schleck and eight-time stage winner Fabian Cancellara; 1903 which relives the first stage of the first Tour on original bikes; Colnago and The Jersey – both of which explore the prestige and history of Le Tour through iconic brands and design. Three brand new documentaries will also debut for Le Tour: The Tom Simpson Story, The Greatest Grand Tour Climbs, and Ventoux.
Scott Young, SVP Content and Production, at Eurosport said: “With the Grand Départ just days away, we’re gearing up for the most comprehensive coverage of the Tour de France anywhere by harnessing the full power of Eurosport, GCN and discovery+ to excite and entertain viewers everywhere. We’re looking forward to having Brad and Bernie back on the bike, offering viewers an innovative and unique insight to life in the peloton, as well as dissecting the drama of each stage through our local analysis and highlights shows. This year, the action doesn’t end at the Champs-Élysées and with the Olympic Games Tokyo 2020 following just a week after we find out who takes home the yellow jersey, there is so much racing and so many stories to look forward to over the coming weeks.”
Eurosport and GCN’s Tour de France coverage begins on June 24th with the official team presentation, before stage one begins from Brest on June 26th. Eurosport and GCN will also offer fans live coverage of the women’s event La Course by Le Tour de France on June 26th.